Branding Design | Freelance Graphic Designer

Branding Services: Elevating Your Business Identity

I work closely with you to craft a unique brand identity that resonates with your target audience. I believe that a brand is more than just a logo; it's the essence of your business, encapsulating its values, personality, and goals.

Custom Brand Package

From $3,000 +GST

At Sarah-Jane Creative Studio, I take pride in my personalised design process, built on collaboration and client satisfaction. I go above and beyond to ensure that you end up with the perfect brand that truly reflects your unique identity.

My Process

My design process is centered around you, I understand that branding is a vital aspect of your business, and I am here to make it shine. From the very beginning, work closely with you, getting to know your vision, values, and aspirations. This partnership sets the foundation for a successful collaboration.
Initially, I'll invite you to a tailored Client Portal, where you'll have access to all project-related resources, including the project overview, onboarding tasks, deposit invoice, and contract. You'll also find a questionnaire to provide insights into your brand and requirements. Once you've completed these tasks, we'll schedule our first strategy call.
After our strategy call, I'll begin crafting a creative direction presentation to guide the branding design process. Once the mood board is approved, I will follow the one-concept method.
My process involves presenting one detailed concept for your consideration. By focusing on a single concept, I can explore various design options and ultimately choose the most effective one. The design is then further developed and refined through the revision process, resulting in a final concept that meets your needs.
This approach eliminates confusion and indecision, which can arise from presenting multiple options, and ensures that the final concept is the best possible solution for your needs.
When it comes to refining your brand, I believe in absolute dedication to achieving perfection. That is why I offer unlimited rounds of refinements for your branding project. I will work tirelessly with you, ensuring every detail meets your expectations. I understand that design is subjective, and I value your feedback. I won't stop until you are completely satisfied with the end result.
In my design process, attention to detail is key. I take the time to meticulously craft every element of your brand, from typography and colour selection to the overall aesthetic. By closely working together, I can draw out your unique story and bring it to the forefront of your brand's identity. My goal is to create a brand that stands out from the competition while truly resonating with your target audience.
I believe that effective communication is crucial. Throughout the design process, I provide regular updates and seek your input at every stage. Your insights matter to me, and I thrive on incorporating your ideas and feedback into the final product. Whether it's a phone call, email, or video chat, I am always there to listen, discuss, and ensure that the design direction aligns with your expectations.

Your Brand Booklet

All branding packages include a brand booklet

A brand guidelines booklet is essential for any business or organiSation as it serves as a compass for maintaining consistency and cohesiveness in all brand-related communications. It outlines the rules, principles, and visual elements that define a brand's identity, ensuring that every design, marketing material, and communication piece aligns with the brand's values and objectives.

What’s included

A cohesive brand identity ensures consistency across all touchpoints, allowing customers to form a lasting connection and recognise the brand even in a sea of choices. In a world saturated with products and services, a well-crafted brand identity becomes the guiding light that helps businesses carve out their own niche and thrive.
Having a well-thought-out and beautiful logo is crucial. Your logo is often the first visual element that potential customers or clients encounter, and it serves as the face of your brand. A professionally designed logo communicates credibility, professionalism, and trustworthiness, helping to establish a positive first impression.
In addition to having a primary logo, including variations such as submarks, alternates, and icons is important for versatility and adaptability across different contexts and mediums. A submark, for example, is a simplified version of your logo that can be used in smaller spaces or as a watermark. Alternates provide flexibility for use on different backgrounds or in various color schemes, while icons can be used as standalone elements for brand recognition in digital or social media settings.
The importance of color palette in a brand cannot be overstated. A carefully chosen color scheme is essential in conveying the right emotions and messages to the audience. Colors have a remarkable ability to evoke specific feelings and associations, making them powerful tools for branding. A consistent color palette across all brand elements, from the logo to the website design, helps establish brand recognition and fosters a sense of trust and reliability in consumers.
Typography plays a crucial role in shaping the identity and perception of a brand. It is the visual representation of a brand's personality, values, and message. The choice of typography can evoke certain emotions, convey professionalism, and establish a brand's credibility. Consistent and well-designed typography creates a cohesive visual language across different brand touchpoints, such as websites, logos, packaging, and advertising materials. It enhances brand recognition and helps differentiate a brand from its competitors. Typography also improves readability, legibility, and overall user experience, making it easier for audiences to engage with and understand a brand's content.
Having the correct logo clearance is of utmost importance when it comes to brand identity. The logo serves as the face of a company, representing its values, vision, and reputation. It is crucial to ensure that the logo is given sufficient space to breathe and is not cluttered by other elements. Correct logo clearance ensures visibility and legibility, allowing the logo to make a strong impact on consumers.