The word feminism has been taken so far out of context in today’s society, with majority of people still not understanding its true meaning. The true meaning of feminism is “The advocacy of women’s rights on the ground of the equality of the sexes.”

I decided to research this idea further and create a campaign that would educate people on gender equality. Through this I created WME. WME stands for Women Men Equality. The logo is a big part of this project and uses the brand name to create an effective and recognisable symbol. The logo is made by using a W for Women and a M for Men, through this creating an equal and balanced symbol.

Throughout this campaign I wanted to display the facts around gender equality in a bold and different way. My hope was that people would finally understand where we stand with gender equality now, and where we should aim to be in the future.